Images courtesy The Indie Image.
For three days, 42 undergraduate and graduate students put their skills to the test to develop recommendations for SEAD Innovator Changamka Microhealth. Changamka is an integrated health-financing company that utilizes an electronic platform, accessible by mobile phone, to facilitate the financing of healthcare services for low- and middle-income families in Kenya. The case challenged teams to develop a marketing strategy to maximize registration, customer savings, and the number of insurance policies purchased. Students joined across schools and disciplines to create a presentation of their recommendations.
The nine teams each received the case on the afternoon of Friday, March 28th and worked over the weekend to develop recommendations due at midnight on Monday. On Sunday afternoon, teams had the chance to meet with an MBA student coach to help them further develop and articulate their recommendations. The coaches included one student who had interned with Changamka this past summer.
On Tuesday and Wednesday, the judges scored the teams' slides and selected the four finalists who would present their ideas in person on Friday, April 4th. The judges included:
On Friday, April 4th, the four finalists presented their recommendations to the judges. Changamka's Executive Director, Zack Oolo, expressed his appreciation for all of the excellent ideas and said there were many things he would keep in mind from all of the case submissions.
The winner of the competition was "Team L," consisting of Jeff Schaal (Pratt graduate student), Katie Cottam, Jaclyn Karasik, and Florence Tesha (Trinity undergraduate students), and Ishaan Jalan and Darrin Lim (Pratt undergraduate students). Their recommendations included a number of ways to incentivize Linda Jamii clients to save at various stages, in addition to communications recommendations. Congratulations, Team L!
The nine teams each received the case on the afternoon of Friday, March 28th and worked over the weekend to develop recommendations due at midnight on Monday. On Sunday afternoon, teams had the chance to meet with an MBA student coach to help them further develop and articulate their recommendations. The coaches included one student who had interned with Changamka this past summer.
On Tuesday and Wednesday, the judges scored the teams' slides and selected the four finalists who would present their ideas in person on Friday, April 4th. The judges included:
- Zack Oloo, Executive Director of Changamka
- Eric Green, Duke Global Health Institute Faculty, and co-founder of Baby Monitor
- Karen Clune, Innovation Advisor in the USAID Global Health Bureau
- Paul Bloom, former Marketing Professor, and Senior Fellow at Fuqua’s Center for the Advancement of Social Entrepreneurship
- Kim Langsam, Program Director for the Social Entrepreneurship Accelerator at Duke
On Friday, April 4th, the four finalists presented their recommendations to the judges. Changamka's Executive Director, Zack Oolo, expressed his appreciation for all of the excellent ideas and said there were many things he would keep in mind from all of the case submissions.
The winner of the competition was "Team L," consisting of Jeff Schaal (Pratt graduate student), Katie Cottam, Jaclyn Karasik, and Florence Tesha (Trinity undergraduate students), and Ishaan Jalan and Darrin Lim (Pratt undergraduate students). Their recommendations included a number of ways to incentivize Linda Jamii clients to save at various stages, in addition to communications recommendations. Congratulations, Team L!
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