Earlier this month, SEAD Innovator Naya Jeevan announced it will join the Business Call to Action (BCtA), a global initiative which "aims to accelerate progress towards the Millennium Development Goals (MDGs) by challenging companies to develop inclusive business models that offer the potential for both commercial success and development impact." Naya Jeevan committed to ensuring more than 39,000 low-income workers in Pakistan will have access to affordable, quality health care by 2015. In the next five years, they plan to distribute USD 14.8 million in health claim benefits to its health plan beneficiaries.

Naya Jeevan provides low-income communities access to a nationwide network of healthcare providers. Naya Jeevan collaborates with multinational corporations, local businesses, schools, and other institutions and hopes to scale up its intervention in Pakistan while expanding to Mexico and the United States.